Your choices
Our cookie banner has four groups: Essential (always on), Analytics, Marketing and Functional. The table below shows exactly what each choice switches on.
What cookies are
Cookies are small text files a website stores in your browser. We also use similar browser storage (local storage) where the table says so. We call them all “cookies” here.
Every cookie we use
| Name | What it does | When it runs | How long | Set by |
|---|---|---|---|---|
| Supabase session (sb-…) | Keeps you signed in securely. | Always (signed-in users) | Your session | Creamatch (Supabase) |
| creamatch_cookie_consent, cm_cookie_consent | Remembers your cookie choices. | Always | 12 months | Creamatch |
| cm_market | Remembers which Creamatch site you use (Malaysia or Indonesia). | Always | 12 months | Creamatch |
| cm_role_hint, cm_acct | Sign-in helpers that send you to the right portal faster. Signed and tied to your login. | Always (signed-in users) | Minutes to the length of your session | Creamatch |
| referral_code, creamatch_ref, cm_lead_ref | Remember a referral link or form you came from, so rewards and follow-ups go to the right person. | Always, when you arrive through such a link | 30 days | Creamatch |
| PostHog (ph_…) | Product analytics: which pages and features are used, so we can improve them. Data stored in the EU. | Always | Up to 12 months | PostHog |
| Meta Pixel (_fbp) | Counts page views for our Meta ads. On /for-brands it also records when someone views the page or sends the form. | Always | Up to 90 days | Meta |
| Google Ads tag (gtag) | Measures whether our Google ads lead to a /for-brands enquiry. | Always | As set by Google | |
| Vercel Web Analytics | Counts visits to public pages. Sets no cookies and keeps no cross-site ID. | Always | None | Vercel |
| Google Analytics (_ga) | Website traffic reports. | Only if you allow Analytics | Up to 2 years | |
| cm_acquisition_v2 (+ local storage creamatch_utm) | Remembers which ad, link or channel brought you to us. | Only if you allow Analytics | 30 days | Creamatch |
| TikTok Pixel | Measures our TikTok ads. | Only if you allow Marketing | As set by TikTok | TikTok |
| Meta conversion events | Sign-up and purchase events for our Meta ads, with your email or phone hashed in your browser before it is sent. | Only if you allow Marketing | Up to 90 days | Meta |
Our staff tools set a few extra cookies (for example a finance security check). They are only set for signed-in Creamatch staff.
Managing cookies
Use “Manage cookie preferences” on this page or in the site footer. If you turn Analytics or Marketing off, the tools marked “Only if you allow…” stop, and the channel record is cleared. You can also clear site data in your browser settings; you will then be signed out.
Contact
Questions about this policy: privacy@crea-match.com. See also our Privacy Policy.