Creamatch price guide · Q4 2026 edition
Malaysia Creator Rates Q4 2026: What Brands Pay
What a brand pays for Malaysian creators on Creamatch, before 8% SST: one TikTok video by creator size, UGC videos and Threads seeding, plus price bands by tier and what changes the price.
In short
On Creamatch, one managed TikTok video on the creator's own account costs a brand RM447 (Nano) to RM2,800 (Macro) one by one, before 8% SST. A UGC video for the brand's account costs RM180–RM195 in a package, and Threads seeding costs RM59–RM70 per seeder. These are the prices a brand pays, including the Creamatch team's work, with no separate platform fee.
Last updated 30 October 2026 · what brands pay on Creamatch, before 8% SST
Headline brand prices
One managed TikTok video
from RM447
Nano creator (1K–10K TikTok followers), one by one · before SST
UGC video for the brand's account
RM180–RM195
Per video in a package of 5–30 videos · before SST
Threads seeding
RM59–RM70
Per seeder in a package of 50–200 seeders · before SST
One TikTok video, by creator size
What a brand pays Creamatch for one managed TikTok video on the creator's own account, bought one by one, before 8% SST. Creator size is set by TikTok followers. In a KOL package the price per creator is lower.
| Creator size | TikTok followers | Brand price per video |
|---|---|---|
| Nano | 1K–10K | RM447 |
| Micro | 10K–30K | RM711 |
| Mid | 30K–100K | RM1,211 |
| Macro | 100K+ | RM2,800 |
Price bands by tier
The brand planning band for one short video posted on the creator's own account, before 8% SST, across every creator tier. The final quote follows once creators are confirmed.
| Tier | Brand price per video |
|---|---|
| Nano (1K–10K) | RM293–RM600 |
| Micro (10K–100K) | RM600–RM1,600 |
| Mid (100K–500K) | RM1,600–RM4,000 |
| Macro (500K–1M) | RM4,000–RM10,000 |
| Mega (1M+) | RM10,000+ |
UGC bundles: RM180–RM195 per video
UGC videos are made for the brand to post. Bought as a package, a UGC video costs the brand RM180–RM195 before SST, falling as the bundle grows.
| Package | Videos | Package price | Per video |
|---|---|---|---|
| Starter | 5 | RM975 | RM195 |
| Growth | 10 | RM1,900 | RM190 |
| Scale | 20 | RM3,700 | RM185 |
| Enterprise | 30 | RM5,400 | RM180 |
Threads seeding: price per seeder
Many approved creators post about the brand on Threads in their own words. The brand pays per package, before 8% SST; bigger packages cost less per seeder.
| Package | Seeders | Posts | Package price | Per seeder | Per post |
|---|---|---|---|---|---|
| Threaders 50 | 50 | 100 | RM3,500 | RM70 | RM35 |
| Threaders 100 | 100 | 200 | RM6,000 | RM60 | RM30 |
| Threaders 200 | 200 | 400 | RM11,800 | RM59 | RM29.50 |
What drives the price
Where the video is posted
Posting on the creator's own account costs more than delivering a video for the brand's page, and posting on both costs the most. For a Micro creator the brand planning band is RM400–RM1,067 for the brand's page, RM600–RM1,600 for the creator's page and RM800–RM2,133 for both, before SST.
Creator size (audience)
Larger audiences cost more. One managed TikTok video runs from RM447 (Nano), RM711 (Micro), RM1,211 (Mid), RM2,800 (Macro), before SST.
Content only vs. posting
UGC (content made for the brand to post) skips the creator's audience, so it costs less: RM180–RM195 per UGC video in a package, against RM447 for one TikTok video by a Nano creator on their own account.
Volume
Bundles lower the per-video price: the UGC package ladder runs from RM195 per video (Starter, 5 videos) down to RM180 (Enterprise, 30 videos), before SST. KOL and Threads seeding packages also cost less per creator than buying one by one.
Usage rights and paid amplification
Running a creator's video as a paid ad (whitelisting) or using it beyond organic posting is scoped and quoted separately.
Onsite shoots and product deals
Onsite visits and travel are quoted on top and carry 8% SST. Product-only (pure barter) campaigns have no cash price per creator; they carry a flat RM50 management fee per creator plus SST.
Where the prices come from
- Every price on this page is what a brand pays Creamatch, before 8% SST. SST is shown separately on the quotation and invoice.
- One managed TikTok video: Creamatch's one-by-one price per KOL size, with sizes set by TikTok followers. In a KOL package the price per creator is lower.
- UGC video and Threads seeding: the package price divided by the videos or seeders in the package.
- Price bands by tier: the planning range Creamatch uses for one short video on the creator's own account. The final quote follows once creators are confirmed.
- Prices include the Creamatch team's work (finding approved creators, the brief, draft review, chasing posting and the report). There is no separate platform fee.
- Prices are read from Creamatch's current pricing when the page loads; last reviewed 30 October 2026.
Frequently asked questions
How much does a Malaysian influencer cost per video?
On Creamatch, one managed TikTok video on the creator's own account costs a brand RM447 for Nano (1K–10K TikTok followers), RM711 for Micro (10K–30K TikTok followers), RM1,211 for Mid (30K–100K TikTok followers), RM2,800 for Macro (100K+ TikTok followers), one by one and before 8% SST. In a KOL package the price per creator is lower.
How much does a UGC video cost in Malaysia?
A brand buying a Creamatch UGC package pays RM180–RM195 per video before SST, depending on the package size. UGC videos are made for the brand's own account and ads.
What does a brand pay for one creator video, by tier?
For one short video on the creator's own account, the Creamatch planning band before SST is RM293–RM600 for Nano, RM600–RM1,600 for Micro and RM1,600–RM4,000 for Mid creators. The final quote follows once creators are confirmed, and 8% SST is shown separately on the invoice.
How much is Threads seeding in Malaysia?
On Creamatch a brand pays RM3,500 before SST for Threaders 50: 50 seeders and 100 posts, which is RM70 per seeder or RM35 per post. Bigger packages cost less per seeder.
Are these the prices a brand pays, or what creators are paid?
They are the prices a brand pays Creamatch, before 8% SST, and they include the Creamatch team's work: finding approved creators, the brief, draft review, chasing posting and the report. Creamatch does not publish what individual creators are paid.
How often is the report updated?
The prices are read from Creamatch's current pricing, so they change when our prices change. Each edition is reviewed and re-dated (last reviewed 30 October 2026).
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