Brief
The brand sets the goal, budget, creator criteria and what must be in the video.
ProductHow Creamatch works
One campaign.One visible system.
Creamatch connects brands and agencies with checked Malaysian creators and runs the campaign from the first brief to approved content: matching, scripts, videos, product shipping, payment and reports.
Follow the workflow Five checkpoints, no black box.
Start a campaignBook a walkthroughInteractive preview · Sample data
Campaign workspace
In productionA new favourite in KL
Creators confirmed3 / 3
Ready for review2 videos
Campaign typeUGC video
Your next step: review the content
Leave feedback before the final files are delivered.
A
Aina · Café walkthrough1 UGC video · 30s
Your reviewD
Daniel · The first sip1 UGC video · 30s
Your reviewProduction timeline
✓Brief agreedComplete
✓Creators confirmedComplete
3Content reviewNeeds your review
4Final deliveryAfter approval
Vettedcurated creator network
Reviewedevery deliverable checked
Protectedpayment terms visible before work
See creator portfoliosIn short
A Creamatch campaign runs in five stages: (1) brief the outcome; (2) confirm creators, scope and payment; (3) approve scripts; (4) create and review content; (5) receive the content. For a managed campaign, payment is made upfront before production starts. You see the full price before you pay.
The operating spine
Five checkpoints. No black box.
Every campaign on Creamatch moves through a single connected pipeline, so nothing gets lost in the gap between a brief and finished content. Understanding that flow is the fastest way to understand the whole platform.
It begins when a brand or agency creates a brief — the campaign goals, the kind of content they need, the budget, and any specific creators they already have in mind. From there, Creamatch matches the brief to the most suitable creators in its vetted network, and the brand confirms the lineup. Selected creators produce their scripts and then their videos. The brand approves or sends back each one, while Creamatch’s team watches every submission and steps in when needed. Approved content is posted or delivered, and Creamatch pays each creator after their work is approved.
You set direction
Match
Approved creators apply or are shortlisted for you; the brand confirms the lineup.
Produce
Creators submit a script first, then the video or post.
Review
The brand approves or sends back each piece; our team watches every submission.
Post & pay
Creators post and share the live link; they are paid after their work is approved.
For brands & agencies
What brands and agencies get.
From finding creators to approving the final video, here is what each part does.
Checked creator network
Every creator on Creamatch is checked before they can apply to a campaign: we read their public follower and post counts, and a person reviews anyone who does not clearly pass. It is not an open directory.
After each job we keep a record of how the creator did: approved first time or not, on time or late, and any strikes. That record feeds into who gets shortlisted next time.
When you brief a campaign, only approved creators can apply, and you can set the criteria they must meet (followers, niche, state, language and more).
Matching and shortlists
Creamatch ranks the creators who applied by how well they fit your brief and how reliable they have been, then prepares a shortlist. On managed campaigns our team checks it before you see it.
You keep the final say: keep a creator, mark them as a reserve, or pass. Reserves step in if someone drops out.
If you would rather not choose, ask us to pick for you.
Scripts, videos and posts in one place
Creators submit a script first, then the video or post, inside Creamatch. You approve or send each one back with what to fix, and our team watches the queue and can step in.
Every script, video and post includes two rounds of changes. If you need more, you can ask for an extra round in the app.
An AI check reads each video against your brief (length, on-screen text, claims to avoid) and tells our team and the creator what it found. It is advice only: people make the decisions.
For example: your brief says the video must be under 45 seconds and show the product in the first 3 seconds. The creator sees a checklist built from those points before they submit.
Clear payment
You see the full price before you pay. Creators start once the campaign is paid, and Creamatch pays each creator only after their work is approved.
If a creator drops out and we cannot replace them, that slot is refunded. What can be refunded at each stage is set out in our refund policy.
Creator Insights and reports
Creator Insights lets brands search public creator profiles, including creators who are not on Creamatch yet, and unlock a full report. After a campaign, your results page shows views and engagement pulled from the platforms.
For creators
What creators get.
Brand campaigns that fit you, a record of your work, and payouts every week.
Campaigns that fit you
Approved creators see open campaigns on the job board, with the brief, the dates and what the brand is looking for. You can see straight away if a brief's criteria rule you out.
Your dashboard keeps your applications, active campaigns, deadlines and earnings in one place.
A track record brands can see
Every job you finish builds your record on Creamatch: approved first time, on time, and rated by the brand. Strong, reliable creators are shortlisted more often.
Your public profile and rate card show your own work and numbers. Your contact details are never shown on them.
Wallet and weekly payouts
When your work is approved, the earning appears in your Wallet. Once the brand's payment has cleared, you request a payout and it is paid by bank transfer in the Friday batch, with no withdrawal fee.
Works on your phone
The creator portal works on any phone. Add it to your home screen, get notifications, upload videos and check your Wallet wherever you are.
Built to be trusted
Safe for brands, fair for creators.
How we protect brands, creators and their data.
Clear payment
Brands see the full price before paying. Creators are paid only after their work is approved, and a creator slot we cannot fill is refunded.
Checked creators
Creators are checked before they can apply, and every script, video and post is approved by the brand before it goes live.
Privacy & PDPA
We follow Malaysia's PDPA. Creator contact details are never public, and our Privacy and Cookie policies say exactly what we collect and why.
What’s next
Still improving.
We ship changes to Creamatch most weeks, usually because a brand, a creator or our own team told us something was slow or unclear.
If something on this page no longer matches what you see in the app, tell us at hello@crea-match.com.
Reliability: what we pay attention to
Followers show reach. Behaviour shows risk.
No single signal guarantees an outcome.
Taken together, they create a clearer operating picture — so the team can spot risk before your timeline depends on it.
01
Response behaviour
A good portfolio starts the conversation. Responsiveness tells us whether a creator can keep production moving.
02
Brief alignment
Fit is assessed against the campaign objective, content format and audience — not follower count in isolation.
03
Deadline history
Past delivery behaviour helps the team spot operational risk before a creator enters a new production timeline.
04
Revision quality
Reliability includes how clearly and constructively feedback is handled, not just whether a first draft exists.
Risk is reduced in stages
Quality does not wait until the final video.
Creator work is human, so zero-risk promises are not credible. A visible process is.
Approved network
Creators enter the campaign pool only after profile and suitability review.
Script checkpoint
The concept and script are reviewed before production cost and time are committed.
Content checkpoint
Submissions move through quality and brief-fit review before brand approval.
Track record
Campaign behaviour becomes part of the creator’s ongoing operating history.
Get started
Ready to work with Malaysia’s creator network?
Book a walkthrough and see how Creamatch runs your next campaign end to end.